Vista Point Mortgage
BRAND & IDENTITY
Expanding brand vision.
Vista Point Mortgage equips Originators and Lenders with unique credit solutions to seize opportunities in the Non-Agency mortgage market. With a brand guidelines previously created by Wanted for Nothing, the key direction was expanding VPM's presence in the digital realm. The main focus was channeling marketing campaigns through social media and internal events.
Sharing contact details
with a single tap.
To bring in seamless contact transactions, the marketing team and I discovered MOBILO. A simple way of connecting and building new business relationships.
The Marketing Campaigns.
Vista Point Mortgage has steady business based on reputation and built relationships. The best approach to bring in new business was through social media, email and internal marketing.
The Main Intranet.
Another way of keeping employees engaged with company culture. An idea surfaced that an intranet would do the trick. Using Microsoft's SharePoint system, The marketing team and I were able to create a resourceful and simple UX UI system to navigate the daily task.
The Results.
The marketing campaigns converted an astounding 400% of the traffic onto the LinkedIn page. The intranet gained overall employee engagement.
