NextUs Lending - Rebrand
BRAND & IDENTITY
Connecting mortgage with the times.
NextUs Lending is a non-conforming lender that offers outside of the box solutions for borrowers. The concept of the rebrand was to lead with a fintech, competitive, and rebellious edge while eclipsing its natural foundation of not following traditional mortgage qualification guidelines.
The New Logo.
I ensured brand recognition by retaining successful elements from the previous logo and refining its design for a contemporary, tech-inspired look.
Finding the Right Type.
Updating the typeface of the brand to be modern and tech, with just enough character. A typeface flexible enough to work well across large printed displays down to small digital screens.
Forward Looking Imagery.
Electric with a competitive edge was an inspirational phrase used to draw in the next generation of talent.
Print Collateral.
The mortgage industry has a history of keeping older methods fashionable. With a modern twist, the tangible items were used to inspire.
Creating an Incredible
User Experience.
User Experience.
Designing a user experiences that aligns with business goals and aesthetics is no easy task. Keeping the user journey minimal was key.
